El Pollo Loco TV campaign features tales from the ‘Dark Side’

El Pollo Loco TV campaign features tales from the ‘Dark Side’

IRVINE CALIF. —El Pollo Loco has launched the first of four new Spanish-language TV spots under the theme “Dark Side” that depict the lengths to which people will go to keep the chain’s flame-grilled chicken to themselves.

The campaign is a “fantastical twist” on El Pollo Loco’s strategy for reaching the Hispanic market, chain executives say. —El Pollo Loco has launched

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TAGS: Marketing
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