El Pollo Loco loses Mexican rights

LAREDO Texas El Pollo Loco Inc. has lost its rights to develop or franchise restaurants under that name in Mexico under a judge’s decision in a trademark dispute between the U.S. operator-franchisor and a company co-owned by the chain’s Mexican co-founder.

 

AU.S. District Court in Texas also ordered Costa Mesa, Calif.-based El Pollo Loco Inc. to pay $22 million in damages to the plaintiff in the lawsuit, El Pollo Loco S.A. de C.V.

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