El Pollo Loco, KFC ready marketing cockfight

IRVINE Calif. A national promotion of KFC’s new grilled chicken scheduled for Monday has competitors in Southern California crowing, “Let the chicken wars begin!”

KFC rolled out its new Kentucky Grilled Chicken nationally last week, so the chain’s 325 locations in Southern California have already begun serving the product. On April 27 — which the chicken chain has dubbed UNFry Day — stores across the country plan to offer free samples to promote the launch.

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