El Pollo Loco fights falling traffic

COSTA MESA Calif. El Pollo Loco Inc., parent company to the 413-unit grilled chicken chain, said it faces an uphill battle this year against continued erosion in customer traffic, which it blamed on increased unemployment and restaurant industry discounting.

 

Additional menu price increases may be used to protect El Pollo Loco’s margins, the company said this week. It already has taken price increases of 2 percent and 1.2 percent in January a

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