Effective ads spark creative competition

Effective ads spark creative competition

What you are about to read is guaranteed to be the well-thought-out…um…thoughts of an ad critic, a list of the hottest ads of this past year chosen through a combination of subjective standards for what constitutes a hot ad and a detailed quantitative analysis of target markets, strength of the selling proposition, creative content and competitive tactics.

Except the part about doing a quantitative analysis isn’t true.

A TV spot for DOMINO’S CHEESY GARLIC PIZZA

Register to view the full article

Register to view this article

Already a member? .

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish