Ecofriendly chains get healthy business via emphasis on taste, green practices

Ecofriendly chains get healthy business via emphasis on taste, green practices

“Green is the new black,” declares the website of FreeFoods NYC, an all-organic, prepared-foods café slated to open later this summer in New York. The brainchild of chef Matthew Kenney, FreeFoods NYC will offer smoothies, salads, soups, sandwiches and dinner entrées with the goal of introducing more people to an organic lifestyle.

FreeFoods is one of the latest entrants in a growing crop of concepts conceived as

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