During ‘diet season’ diners seek healthful, value-oriented fare

During ‘diet season’ diners seek healthful, value-oriented fare

January, the month of New Year’s resolutions, may be over, but the opportunity for restaurant operators to capitalize on dieting consumers is not.

According to new data from market research firm The NPD Group, the dieting season that kicks off Jan. 1, with one out of five adults on some kind of diet, extends beyond Jan. 31. By the end of March, the number of dieting adults has grown to one in four. This year, according to NPD, dieters will not only be looking for more healthful fare a

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