CANTON Mass. Dunkin' Donuts has hired popular talk-show host and Food Network star Rachael Ray to appear in advertising and work with the chain's culinary team in developing so-called "better for you" menu items.
By choosing Ray, who also is well known for her "30-Minute Meals" cookbooks and classes, Dunkin' Donuts is banking on her celebrity status to help sales. But the results of similar star turns have yielded spotty results for restaurant chains. Applebee's