Dunkin’ Donuts debuts ad campaign targeting Hispanics

Dunkin’ Donuts debuts ad campaign targeting Hispanics

Coffee-and-doughnut chain will also open at least 50 new units in the Dallas/Fort Worth area

Dunkin’ Donuts has debuted a new ad campaign targeted to the Hispanic market that translates its tagline, “America Moves With Dunkin’,” to “América se Mueve con Dunkin’,” in Spanish.

The campaign’s theme is, “Qué estás tomando?” or “What are you drinking?”, and is meant to highlight the relationship the brand has with its Hispanic customers.

“This new campaign reflects t

Register to view the full article

Register to view this article

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish