Dunkin' Brands hires new CMO

CANTON Mass. Dunkin’ Brands Inc., parent of Dunkin' Donuts and Baskin-Robbins, said Thursday it has appointed John Costello to the newly created post of chief global customer and marketing officer.

He replaces Frances Allen, who resigned after two years with the company. During her tenure, Allen helped roll out Dunkin’s DDSmart healthier choice menu line and helped develop award-winning promotions for the chain’s “America Runs on Dunkin” ad campaign.

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