Drive-thru-coffee players brew up new tactics as McD’s espresso rollout looms

Drive-thru-coffee players brew up new tactics as McD’s espresso rollout looms

As McDonald’s gears up to sell espresso-based beverages systemwide, other specialty coffee operations that have drive-thrus smell both challenges and opportunities.

The coffeehouse segment is in flux, which is evident in the expansion slowdown Starbucks Corp. ordered to reverse its recently softening sales and traffic trends, and by recent management shakeups at 142-unit Tully’s Coffee of Seattle and 484-unit Caribou Coffee of Minneapolis.

Meanwhile, others are exploring ways to

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