When Starbucks looked for a way to grab a piece of the $50 billion health-and-wellness category, the coffeehouse giant saw an open door through the niche of fresh juice.
With the 2011 purchase of premium-juice company Evolution Fresh, Starbucks plans to add bottled juices to its line of packaged products. And later this year, the Seattle-based company will debut a new juice-bar concept with the goal of reinventing the juice category in much the same way it elevated that of cof
All access premium subscription
Why Upgrade your account?
NRN is your one-stop source for foodservice news and business intelligence. Upgrade today and get unlimited online access to all breaking news, in-depth analysis, data and tools. This includes digital versions of NRN flagship reports (Consumer Picks, Top 200) as well as Same Store Sales Data Tables, Quarterly Industry Snapshots and more.
Questions about your account or how to access content?
Contact: Desiree Torres [email protected]
Already a member? Please log in.