DQ franchisee said to experiment with mobile marketing

TIPTON, Ind. Three Dairy Queen restaurants owned by franchisee J.D. Restaurants Inc. have launched a mobile-marketing campaign that could be a model for the rest of the quick-service chain, according to a media report.

Under the pilot DQ Mobile Rewards program, customers can send a text message to a code that allows them to qualify for a free combo meal of a hamburger, French fries and beverage, according to www.promomagazine.com. Six coupons will be sent to c

Register to view the full article

Register to view this article

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish