Double-burger bargains emerge as new artillery in QSR wars

DUBLIN Ohio Wendy’s has added a 99-cent double cheeseburger to its value menu, matching the double-burger bargains already offered by McDonald’s and Burger King.

In Southern California, BK is using billboards to tout its 99-cent double cheeseburger as being bigger than McDonald’s version. Privately, BK has acknowledged that McDonald’s $1 double cheeseburger has been a strong customer draw.

“It is our belief that the dollar double cheeseburger is the