Domino's shifts spotlight to chicken

After reformulating its pizza, chain looks to revamp chicken dishes

Domino’s Pizza is following the successful marketing effort that focused on its reformulated pizza with a new product revamp and advertising campaign highlighting its chicken wings and boneless chicken.

Register to view the full article

Register to view this article

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish