Domino's shifts spotlight to chicken

After reformulating its pizza, chain looks to revamp chicken dishes

Domino’s Pizza is following the successful marketing effort that focused on its reformulated pizza with a new product revamp and advertising campaign highlighting its chicken wings and boneless chicken.

Debuting this week, the reformulated wings are available in Hot, BBQ and the new Sweet Mango Habanero flavors, while the new boneless chicken item is served lightly breaded with a choice of four dipping sauces: Sweet Mango Habanero, Kickers Hot, BBQ or Ranch.

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