Domino's sales surge in 3Q

Company says marketing for new pizza continues to drive traffic

Domino's Pizza Inc. reported a double-digit increase in third-quarter sales as an aggressive marketing campaign for its reformulated pizza continued to drive traffic.

Same-store sales at domestic Domino's units rose 11.7 percent for the Sept. 12-ended quarter, which was entirely traffic-driven, as check averages were down slightly, company officials said in a conference call Tuesday. International same-store sales were up 7 percent in the quarter.

Domino's third-quarter net inco

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