Domino's CMO on chain's latest marketing moves

Domino's CMO on chain's latest marketing moves

ANN ARBOR, Mich. What a difference a few months can make in the foodservice industry.

Last December, Domino’s Pizza, the nation’s second-largest pizza chain, shook the industry with the announcement that it had reformulated its core pizza product, in response to consumers saying for years that it could have tasted better. The Ann Arbor-based chain even went the untraditional route of announcing the new pizza with a four-minute online documentary, “Pizza Turnaround.”

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