Domino’s ready to play ball

Pizza chain inks NCAA sponsorship deal as March Madness heats up

Domino’s Pizza said Wednesday it has signed a multiyear deal to be the official pizza of the NCAA, just in time for March Madness, the annual college basketball tournament that is a sales and marketing boon for many restaurant.

The NCAA partnership is Domino’s first national-sports sponsorship since 2007, when it was the official pizza of NASCAR. The deal also marks the pizza company’s first national college sports sponsorship, which comes at a time when two major pro

Register to view the full article

Register to view this article

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish