Domino’s ready to play ball

Pizza chain inks NCAA sponsorship deal as March Madness heats up

Domino’s Pizza said Wednesday it has signed a multiyear deal to be the official pizza of the NCAA, just in time for March Madness, the annual college basketball tournament that is a sales and marketing boon for many restaurant.

The NCAA partnership is Domino’s first national-sports sponsorship since 2007, when it was the official pizza of NASCAR. The deal also marks the pizza company’s first national college sports sponsorship, which comes at a time when two major pro

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