Domino’s, Papa John’s look to build clientele via text message ordering

Domino’s, Papa John’s look to build clientele via text message ordering

ANN ARBOR MICH. Domino’s Pizza customers can place orders by sending text messages from their Web-enabled cell phones is giving the chain’s new online ordering capability a mid-single-digit percentage boost in volume, sources at the chain indicate. —A new system through which

The near-5-percent sales increase and apparent popularity of text message ordering suggests that many

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