Domino’s hires new ad agency of record

ANN ARBOR Mich. Domino’s Pizza has named Crispin Porter + Bogusky as lead creative ad agency of record. The pizza chain said ads to break in the first quarter of 2008 will take a “new, edgy approach,” which the agency has a reputation of delivering.

CP+B replaces JWT of Detroit, which had held the account for nearly six years. Domino’s began an in-house agency review in June. Billings were not disclosed, but the account is estimated at more than $150 million.

<

Register to view the full article

Register to view this article

Already a member? .

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish