Domino’s flashes the bat signal

ANN ARBOR Mich. Domino’s Pizza plans to get some sales help from Batman this summer with a tie-in to “The Dark Knight,” the latest movie featuring the comic book superhero.

Promotional efforts that begin today include the launch of a new pizza, a daily $10,000 giveaway and an interactive initiative featuring content from the film, which starts in theaters July 18.

The Gotham City Pizza, available for $9.99 through July 27, is a large, hand-tossed pi

Register to view the full article

Register to view this article

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish