Domino’s, Bob Evans sold on using eBay promotions

Domino’s, Bob Evans sold on using eBay promotions

That Domino’s Pizza and Bob Evans Restaurants launched product promotions in January is not particularly earth-shaking news, but the fact that both involved the eBay auction website indicates that restaurant chains have found a way to engage consumers through yet another nontraditional medium.

Domino’s used eBay as a marketing partner for its “Anything Goes Deal,” sponsoring a “treasure hunt” on the site for premium items val

Register to view the full article

Register to view this article

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish