Domino’s appoints 'Secretary of Taste' in ads

Domino’s appoints 'Secretary of Taste' in ads

ANN ARBOR Mich. Domino’s Pizza has launched a media campaign featuring a “Secretary of Taste” endorsing the chain’s American Legends line of pizzas, which were rolled out nationwide two weeks ago.

The fictional character says the new pizza line is the centerpiece of his “taste stimulus package” because it has 40-percent more cheese than other Domino’s pizzas, along with other premium toppings.

The media campaign was developed by Crispin Porte

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