By now most restaurant operators are aware of the significant clout of the nation’s Hispanic population. They know that the demographic has swelled in numbers in recent years and is projected to continue to do so. They also have likely heard that Hispanic diners tend to spend more money when they eat at restaurants than other diners do.
With a road map so clearly drawn, any operator ignoring the direction of the arrows could be considered crazy. Yet many players in the casual-dinnerhous