Diners trade table for kitchen

Diners trade table for kitchen

Danny Trace, executive chef of Brennan’s in Houston, has an unusual loyalty-building program that he calls “chef for a day.”

“I haven’t met anyone who didn’t re-contact me or come back in with their family,” after participating in the program, said Trace, who spoke with Nation’s Restaurant News about the program during the Food & Wine Classic in Aspen.

Customers pay about $1,500 to spend the day in Brennan’s kitchen.

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