Diners may diet less, but operators still push healthful options

Diners may diet less, but operators still push healthful options

Despite all the attention focused on Americans’ expanding waistlines, dieting among U.S. adults is at an all-time low—a befuddling reality for operators trying to serve up more healthful fare.

According to new data from the NPD Group, a Port Washington, N.Y.-based global market research firm, 23 percent of the American adult population is on a diet at any given moment—the lowest percentage since NPD began tracking Americans’ eating habits in the 1980s.

Meanwhile, the number of pe

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