DineEquity to push value amid rising costs

Applebee's and IHOP have room to "price for inflation" this year, though value will continue to be the message pushed by both brands, parent company DineEquity Inc. said Thursday.

After reporting a wider loss for the fourth quarter, DineEquity officials said in a call to analysts Thursday that results may be “lumpy and bumpy” in 2011 as high unemployment levels across the country continue to challenge consumer confidence.

In addition, market basket commodit

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