DineEquity plans improvements for IHOP

DineEquity plans improvements for IHOP

Heard on the call: Changes aimed at turning around sluggish sales at family-dining brand

After revitalization efforts paid off in increased sales at Applebee’s, DineEquity Inc. said it would turn its attention to sister brand IHOP.

Improvements to IHOP’s operations, menu, ambiance and advertising were in the works, DineEquity said Tuesday after reporting that same-store sales fell 2.7 percent at the family-dining chain in the first quarter.

Meanwhile, same-store sales for the March-ended quarter were up 3.9 percent at domestic locations of Applebee&rsquo

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