Despite drop at Taco Bell tied to rats and E. coli, Yum posts positive 1-Q results

LOUISVILLE Ky. Strong international results for Yum! Brands Inc. trumped the effects of a widely publicized rat infestation and E. coli outbreak within its Taco Bell brand, helping the company post a 14-percent year-over-year increase in first-quarter profit on a total revenue gain of 7 percent.

The gains came despite an 11-percent decline in same-store sales at Taco Bell, a result of the "two incidents" at the chain that resulted in "adverse publicity," Yum s

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