Despite 1st-Q sales drop, BK sees potential in cheeseburger promo

Despite 1st-Q sales drop, BK sees potential in cheeseburger promo

MIAMI Burger King already is seeing positive results from its $1 double cheeseburger promotion introduced in mid-October. —After upping the ante in the value wars,

Following a same-store sales slide of 4.6 percent in North America for the company’s September-ended first quarter, the No. 2 burger chain said it was cautiously optimistic about the promotion’s ef

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