Denny's reaches different demographics with targeted marketing

Family-dining restaurants typically succeed in catering to the whole family by developing expansive menus that bring people in at every daypart. But lately Spartanburg, S.C.-based Denny’s has been trying to excel at the much harder task of marketing to all the disparate age groups found in the majority of American families.


For senior citizens, one of Denny’s longtime core customer groups, the chain recently inked a deal with the AARP that gives members a 20-percent disco

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