Denny's plots stepped-up sale of co. stores to franchisees

SPARTANBURG S.C. Denny's Corp. said it is accelerating its refranchising program after selling 34 of its units to franchisees who agreed to develop another 26 stores.

The deals were the first phase of a new Franchise Growth Initiative, the company said in a statement released yesterday.  It noted that the transactions involved several industry veterans, including former Denny's senior executive Craig Herman who became a new franchisee for Myrtle Beach and Char

Register to view the full article

Register to view this article

TAGS: Marketing News
Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish