Denny's CEO talks diners, driving profits

Denny’s Corp., one of the largest family-dining restaurant companies, spent 2011 developing new menus, targeted marketing campaigns for Millennials and programs to aid franchisees looking to expand.

The parent to the 1,670-unit chain also boasted positive same-store sales results through most of the year, and improved restaurant-level profitability. The company’s chief executive officer, John Miller, even said family dining is a category worth watching again.

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