Denny’s uses diner heritage in new ads

Denny’s is looking to its 50-plus year history as a self-described 24/7 family diner in its new ad campaign, which the company outlined Wednesday.

The “America’s Diner is Always Open” campaign includes a new series of ads created by Interpublic Group’s Gotham, which Denny’s hired as its agency of record last summer. The initial four “Dinersodes” spots highlight Denny’s diner atmosphere and “openness,” said chief m

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