Denny’s takes aim at QSRs in new breakfast ads

SPARTANBURG S.C. Denny’s is taking on quick-service restaurants and what it calls their “fake” breakfasts in an ad campaign designed to position the family-dining chain as the “king of the breakfast table.”

The “Don’t Fall for Fake” campaign includes TV spots for the general and Hispanic markets, digital efforts, public relations programs, in-store merchandising and guerrilla marketing initiatives that all contrast Denny’s breakfast menu with the meals served by

Register to view the full article

Register to view this article

Already a member? .

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish