Denny’s store-in-store fast-casual tests target surge in QSR breakfasts

Denny’s store-in-store fast-casual tests target surge in QSR breakfasts

SPARTANBURG S.C. —Family-dining restaurants long have fought among themselves for breakfast sales, but Denny’s is shifting the battleground by debuting a fast-casual store-within-a-store concept as part of an aggressive campaign to lure customers away from surging quick-service rivals.

Mindful of the dramatic gains made in the morning daypart by such chains as McDona

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