Denny’s joins late-night battle for young diners, targets college crowd

Denny’s joins late-night battle for young diners, targets college crowd

SPARTANBURG, S.C. Denny’s is targeting the lucrative college student market with a multimedia test promotion that has the potential to add full-service ammunition to an already heated quick-service battle for young diners seeking late-night meals. —

The promotion, timed to coincide with final exams, is geared toward students in Austin, Texas, and Syracuse, N.Y., who attend colleges and universities near Denny’s bra

Register to view the full article

Register to view this article

Already a member? .

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish