Denny’s changes ad agency, tries Super Bowl buy

SPARTANBURG S.C. Denny’s Corp., battling negative same-store sales at its 1,541-unit family chain, replaced advertising agency Publicis Mid America with Goodby, Silverstein & Partners and said it would make a first-ever Super Bowl ad buy.

GS&P of San Francisco will handle brand strategy, creative work and promotions, while media buying remains with Optimedia, according to sources at Spartanburg-based Denny’s. They said the new agency “is charged with re-energi

Register to view the full article

Register to view this article

Already a member? .

TAGS: News
Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish