Del Taco beefs up value with discounted taco price

Promising to “blow up the definition of value,” the quick-service Del Taco chain on Wednesday dropped the price on its 59-cent beef tacos to 39 cents for a limited time.

Officials at the Lake Forest, Calif.-based chain said the product remains the same, with seasoned beef, cheddar cheese and lettuce in a soft or crunchy taco shell.

“Our competition may ask, ‘Is Del Taco out of control?’” said John Cappasola, Del Taco’s vice president of

Register to view the full article

Register to view this article

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish