Darden, BK find ad success in October

Successful ads kept it short, focused on value, new analysis from Ace Metrix finds

Restaurants that focused their advertising on the point – both getting to one and ones that dealt with price – were the biggest winners with consumers, according to an analysis of October ad spots by Los Angeles-based advertising research firm Ace Metrix.

Register to view the full article

Register to view this article

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish