Daphne’s gears up for franchising with focus on simplicity

SAN DIEGO Calif. Keep it simple. That’s the operations mantra at Daphne’s Greek Cafe, a fast-casual chain that has nearly 80 units and is positioning itself for a growth spurt.

By early 2008, the San Diego-based company hopes to start selling franchises, and also plans to open corporate stores at the rate of 15 to 20 per year for the next several years, said Daphne’s president Steven Fricker.

Daphne’s, founded in 1991, is positioned as a casual eatery that f

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