Dairy Queen vaults into virtual brand building with unit-running, Blizzard-mixing video game

Dairy Queen vaults into virtual brand building with unit-running, Blizzard-mixing video game

EDINA Minn. —Dairy Queen, looking for additional brand exposure, is selling a video game, “DQ Tycoon,” that mimics running one of its quick-service restaurants, chain sources said.

Dairy Queen, best known for frozen treats, began selling the game in Target Stores nationwide and online at www.bigfishgames.com in December. “DQ Tycoon” is $19.99. —Dairy Queen, looking for additional brand exposure, is selling a

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