Custard player Ritter's adds frozen yogurt

Custard player Ritter's adds frozen yogurt

New menu line a response to changing consumer tastes

Noticing that the frozen-dessert landscape has shifted toward a more health-conscious culture, Ritter’s Frozen Custard has incorporated into its menu more cultures — the probiotic kind found in tart frozen yogurt sold at some of the nation’s fastest-growing chains.

Ritter’s, which has made its name since 1989 selling custard, rolled out a tart frozen yogurt last month in response to changing consumer tastes and increased competition from brands like Red Mango an

Register to view the full article

Register to view this article

Already a member? .

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish