Culver's touts quality in new ads

Culver’s has debuted the latest commercial in its “Welcome to Delicious” campaign, featuring co-founder Craig Culver talking to the quick-service chain’s beef supplier about the never-frozen, Midwest-raised beef in its signature ButterBurgers.

Two earlier advertisements in the campaign showed Culver walking around the Wisconsin farms where Prairie du Sac, Wis.-based Culver’s sources the dairy for its frozen custard and the cheese for its sandwiches.

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