Culver's launches mobile marketing program

Chain develops iPhone app and text-message campaign

Culver’s, a quick-service hamburger and frozen custard chain, has launched an iPhone app as part of a new cell-phone-based marketing program.

The app, which can be downloaded for free from iTunes, allows customers to learn about restaurant specials and nutritional information, or get driving directions to any of the Prairie du Sac, Wis.-based chain’s 424 restaurants.

David Stidham, Culver&rs

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