Culver’s picks new agency of record

PRAIRIE DU SAC Wis. Culver Franchising System has named MARC USA its marketing agency of record, responsible for all advertising, public relations and media buying for the 368-unit Culver’s chain. Billings were not disclosed.

 

Culver’s picked MARC’s Chicago office to service the account after a final review that included Cramer-Krasselt, McClain Finlon and BVK. Culver’s previous agency of record, Jacobson Rost, did not parti

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