Culver’s eyes growth with brand messaging

Culver’s eyes growth with brand messaging

Nation’s Restaurant News speaks with company executives about the ‘Welcome to Delicious’ campaign and business in the year ahead

Culver’s Franchise Systems Inc. executives speak about their chain differently than other quick-service chains do. They call transactions “experiences” and gather their franchise partners at a “reunion,” not a convention.

Despite those differences, they still see the quick-service segment’s challenges much as their competitors do. Founder and chief executive Craig Culver said commodity inflation is the No. 1 challenge in the industry right now, nece

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