Culver’s BBQ Brisket Sandwich

Culver’s BBQ Brisket Sandwich

It’s a rare sandwich that, when offered by a burger chain, sells better than a burger itself. And while the BBQ Brisket Sandwich launched last summer by Culver’s Franchising didn’t outsell the BBQ Cheddar Burger that was part of the same promotion, it came close.

On the other hand, the sandwich was successful enough to win this year’s Menu-Masters award for “Best New Menu Item Rollout.”

“The brisket sandwich outperformed the r

Register to view the full article

Register to view this article

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.