Culver’s ad campaign lets food do the talking to help infuse marketplace with brand values

Perhaps as you stroll along the boulevard one fine sunny day this spring, a person unknown to you will approach and attempt to “Culverize” you.

Be not afraid. It’s only a guerrilla street team working for Culver’s ButterBurgers & Frozen Custard as part of a new integrated campaign, which also includes TV and radio spots, billboards and point-of-purchase materials.

The campaign, breaking this week, features a redesigned website for the chain at www.getculverized.

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