Cracker Barrel’s new TV spots signal break from its longtime billboard-based marketing strategy

Cracker Barrel’s new TV spots signal break from its longtime billboard-based marketing strategy

LEBANON TENN. Cracker Barrel Old Country Store is airing TV spots for the first time in nine years, a sign of these times in which such rivals as Denny’s, Bob Evans, Huddle House and even Chipotle Mexican Grill have also adjusted their marketing tactics to boost sales. —

The 565-unit family-dining chain is testing its first TV campaign since 1998 to increase traffic an

Register to view the full article

Register to view this article

Already a member? .

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish